SEO
techniques
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SEO/Search engine
optimization techniques
Search engine optimization cannot be overlooked, it is one of the most
important internet marketing techniques that webmasters take account of in
order to climb up towards success.
Adequate SEO can
help, while mistakes can destroy search engine ranking. Search engine
optimization is an online marketing technique, not a spam technique!
Excessive advertising, the repetition of keywords can get websites banned
from search engine databases forever!
Adequate search
engine optimization can help you beat your competitors, by putting your
competitor advantages in front.
The most
important issues to take account of in SEO
Content-relevancy
Create content-relevant pages and get content relevant backlinks
In order to be
found by the search engines, you need to have relevant pages, free of
spam, free of excessive advertising.
The best
marketing technique is the creation of good content.
Images, text,
alt texts, internal links, external backlinks and page titles all have
influence on how relevant your site will be considered by the search
engines.
One of the most
important things is to submit your site to relevant categories within web
directories. When the search engines see that, your site's importance
rises for that category.
Meta content
Meta tag optimization
Meta tags are
invisible to your visitors, however most search engines can see them. Few
major search engines (like Google or Yahoo) would take account of them,
but there are specialized meta search engines (like Lycos) that consider
the meta tags important.
You have to
create your meta tags in your HTML code, it will look like this:
<meta name="description"
content="your description">
<meta name="keywords"
content="A, B, C">
You insert your
description instead of "your description" and you enumerate your keywords,
separating them with commas, where you see "A, B, C" above. All the rest
has to be left the same as above!
You can use
keyword combinations in your keyword tag, not just single words.
Meta tags have
little influence, but as mentioned above, some search engines take account
of them and analyze your site according to your meta content as well as
according to other criteria.
Make sure that
you use many keywords in your description, in different variations, if
possible. The longer your description is, the better, but keep its length
under the length of your visible text on your page.
Your keywords
meta tag should contain at least several dozen keywords. Try to keep your
keywords and keyword combinations under 100.
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